With the cosmetics market saturated with so many different mascaras to choose from, it can be a little overwhelming to figure out which mascaras will actually deliver the results that they promise. So let me help with that. I’m going to give you my three tips to pick which mascara is best for both your lashes and your budget.
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Stick to Black. Black mascara is the universal color and can be used on all skin tones, eye colors and hair colors. Black mascara will do the best job of defining your eyelashes and drawing attention to your eyes.
There are a couple of exceptions though. Black mascara can sometimes be too dramatic on people whose eyelashes are extremely light to begin with. Platinum blondes and redheads might opt for dark brown mascara, as brown mascara will provide less contrast with their natural lash color.
Skip the Waterproof. Waterproof mascara is extremely hard to remove. It usually involves a lot of scrubbing and intense eye makeup remover. The damage done to your lashes in the meantime is just not worth it. My rule is to save the waterproof mascara for weddings and water sports only.
Its all about the wand. Many cosmetic companies promise new, innovative formulas for building and lengthening eyelashes. But as a mascara developer explains, the formulas have not evolved too much over the years. The ingredients in the mascara will not make that much of a difference in enhancing your eyelashes. But the mascara wand will.
Therefore, the most important thing in choosing a mascara is to look at your own lashes and determine their natural thickness and density. Then, decide what you need a mascara to do for you and pick the mascara wand that will give you that effect.
If you have naturally thin or fine lashes, you will want to pick a mascara wand with bristles that are wound closer together. Too much space in between the bristles of the mascara wand will cause clumping on fine lashes. Stiff, long bristles will help pull the mascara through your lashes without leaving too much of a mess behind Loreal Voluminous Extra Volume Collagen has a great mascara wand for this lash type.
If your lashes are naturally thick or coarse, then you will want to pick a mascara with a wand where the bristles have a wider spiral. The best mascara wand for this lash type is Maybelline’s Great Lash Mascara which has wider, less dense bristles. This allows the wand to easily add the mascara to naturally thick lashes and pull the mascara through the lashes. This will lengthen them in the process.
You might have noticed that the price point is low for both of these options that I recommend. Mascara has one of the shortest shelf lives of all cosmetics. Mascaras are typically only good for 6 months. For this reason, I see no purpose in buying expensive formulas when there are so many great alternatives on the market.
*If you would like more pro makeup artist recommendations, then check out what’s In My Makeup Kit, where I give a sneak peek into my favorite makeup brands and products.
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